Showit vs Wix: Which Is The Best Website Platform For Photographers?

If you’re a photographer trying to decide between Showit and Wix, I’ve been exactly where you are. I built my first photography website on Wix. It felt like the easy choice at the time — affordable, beginner-friendly, and quick to set up. But the longer I used it, the more frustrated I became. The design felt limiting. My mobile site looked awkward. And no matter how much I tweaked things, my website never looked the way I wanted it to.

So I made the switch to Showit. And I haven’t looked back. Honestly I loved Showit so much I decided to start designing templates for photographers like you.

In this post I’m breaking down exactly how Showit and Wix compare for photographers — so you can make the best decision for your business without learning the hard way like I did.

What Is Wix?

Wix is one of the most popular website builders in the world. It’s designed to be beginner-friendly and works for almost any type of business. You pick a template, drag elements around, and publish your site without touching a line of code.

For a lot of small businesses Wix works perfectly fine. But photographers have specific needs that Wix struggles to meet. Your website needs to showcase stunning imagery, feel on-brand down to the last detail, and look just as good on a phone as it does on a desktop.

That’s where things start to fall apart.

What Is Showit?

Showit is a drag-and-drop website builder built specifically for creative professionals. It gives you complete control over every element on your page. You place things exactly where you want them and don’t have invisible boundaries to worry about. You design your desktop and mobile layouts completely separately.

Showit also connects directly to WordPress for blogging. That means you get the creative freedom of Showit combined with the most powerful blogging and SEO platform in the world.

It’s built for photographers. And it shows.

Showit vs Wix: The Key Differences For Photographers

Design Freedom

This is the biggest difference between the two platforms — and the one I felt most strongly when I was on Wix.

Wix uses a grid-based editor. You can move elements around but you’re always working within invisible boundaries. Certain layouts just aren’t possible. Certain spacing adjustments fight back against you. I spent hours trying to get my Wix website to look the way I envisioned it, and I could never quite get there.

Showit throws out the grid entirely. Every element goes exactly where you put it. You overlap images, create asymmetric layouts, adjust spacing to the pixel. Nothing fights back. If you can imagine it you can build it.

For photographers who care deeply about how their brand looks online, this difference is everything.

Winner: Showit — the design freedom isn’t even close.

Mobile Design

This one gave me lots of frustration on Wix. And it’s one of the main reasons I finally made the switch.

Wix automatically generates your mobile site from your desktop design. The platform does its best to reformat everything for smaller screens. But you have very limited control over the end result. Elements stack in weird ways and images crop badly. The carefully designed layout you worked so hard on looks completely different on a phone.

That matters enormously for photographers. Most of your potential clients browse on their phones. New parents searching for a newborn photographer scroll late at night while the baby sleeps. Engaged couples look for wedding photographers on their lunch breaks. If your mobile site looks broken or unprofessional you lose those clients before they ever reach your contact page.

Showit lets you design your mobile site completely separately from your desktop. Every element, every spacing decision and every image crop. You control exactly what your mobile visitors see — and you can make it just as intentional and polished as your desktop experience.

Winner: Showit — separate mobile design is a game changer for photographers.

Visual Polish And Professionalism

I’ll be honest. My Wix website always felt a little generic. No matter how much I customized it, it still looked like a Wix website. The templates are designed to work for everyone — which means they’re not designed specifically for photographers.

Showit templates — especially those built specifically for photographers — look completely different. They feel custom, elevated and like a real brand rather than a website builder template.

When I switched to Showit my website finally looked the way I’d always wanted it to. Clients noticed. The inquiries I received felt more aligned with the work I actually wanted to book.

Winner: Showit — the visual quality is on a completely different level.

Ease Of Use

This is where Wix genuinely has an advantage — especially for complete beginners.

Wix is intuitive right out of the box. The editor is clean and simple. You can have a basic website live within a few hours without any learning curve at all.

Showit takes a little more time to learn. There are more decisions to make and more tools to get comfortable with. Most photographers find it clicks within a week or two. But that first week can feel overwhelming if you dive in without any guidance.

Starting with a professionally designed Showit template makes this much easier. The structure is already built. You customize the details — your images, your words, your brand colors — rather than building from scratch. That alone cuts the learning curve significantly.

Winner: Wix for absolute beginners — but Showit with a good template closes the gap fast.

Blogging And SEO

Blogging is one of the most powerful ways to get your photography website found on Google. And this is an area where Showit has a significant structural advantage over Wix.

Showit connects directly to WordPress for blogging. WordPress powers a huge portion of the internet and has decades of SEO development behind it. When you blog on Showit you get access to powerful SEO plugins like Yoast, advanced control over your post structure, and a blogging platform Google has trusted for years.

Wix has a built-in blogging platform that works fine for basic needs. But it doesn’t offer the same depth of SEO control. Photographers who are serious about getting found on Google through blog content will find Showit’s WordPress integration gives them a much stronger long-term foundation.

Winner: Showit — the WordPress blogging integration is a meaningful advantage.

Pricing

Both platforms have monthly subscription costs. Wix tends to be slightly less expensive at entry level. Showit’s plans include hosting and the WordPress blogging integration which adds more value than the price difference suggests.

For most photographers the price difference is small compared to the impact your website has on your business. One additional booking per year pays for either platform many times over.

Winner: Roughly even — check current pricing on each platform’s website for the most accurate numbers since these change regularly.

Templates

Wix has a huge library of templates. They’re designed to work for any type of business which means they’re not designed with photographers specifically in mind. The layouts, page structures, and content sections are built for general use.

Showit templates designed specifically for photographers are a completely different experience. The pages are structured the way photography clients actually browse — portfolio first, then experience, then pricing, then contact. The image layouts are built to showcase your work at its best. Some templates are designed for specific niches — newborn photographers, wedding photographers, family photographers — which means every design decision was made with your specific type of client in mind.

Winner: Showit — photographer-specific templates are a major advantage.

My Honest Experience Switching From Wix To Showit

I was nervous to switch. I worried about losing my Google rankings,the learning curve, the time it would take to rebuild everything.

None of those fears turned out to be as big a deal as I expected.

The switch took time — I won’t pretend it didn’t. But the result was worth every hour I put into it. My website finally looked professional. My mobile site looked beautiful instead of broken. And my brand finally felt cohesive in a way it never had on Wix.

If you’ve been sitting on the fence about switching from Wix to Showit, I hope this helps you make the decision with confidence. The platform you build your website on matters more than most photographers realize. If you want to read more about my switch from Wix to Showit, you can read about it here.

Who Should Choose Wix?

Wix works well for photographers who are just starting out and need something simple up quickly. It’s also a reasonable choice if design customization isn’t a priority and you just need a functional website without a steep learning curve.

Who Should Choose Showit?

Showit is the better choice for photographers who want full creative control over their website design. It’s also the right fit if you care about how your brand looks on mobile, want to use blogging as a long-term SEO strategy, or are ready to invest in a platform built for serious creative businesses.

If you’ve outgrown Wix or find yourself frustrated by its design limitations, Showit is almost always the right next step.

Final Thoughts On Showit vs Wix

Both Wix and Showit can get a photography website online. But for photographers who want a website that looks truly professional, performs beautifully on mobile, and gives you the creative freedom to build something that actually reflects your brand — Showit is the stronger platform.

I made the switch and I’ve never regretted it. If you’re ready to explore what Showit can do for your photography business, browse my collection of Showit website templates designed specifically for photographers. Each one is built to showcase your work beautifully, guide potential clients through your pages, and help you book more sessions.

View Showit Templates For Photographers →